7 Gamification Myths, Debunked

I recently did a training workshop for Tesco, the UK-based grocery giant, on how to “think smart” about gamification. We kicked off the day by debunking some common gamification myths. This got a great response — so I wanted to share these ideas with … [Read more]

Announcing The Player’s Journey eBook

Exciting news! I'm in the final stages of pulling together 'The Player's Journey' ebook, which lays out a system for creating an engaging, evolving product. This is what I use with clients internally - and I'm THRILLED to package it up and share … [Read more]

Level-up Your Enthusiasts: Top 3 Elder Game Hacks

Recently I wrote about why an Elder Game can be a powerful way to drive long-term engagement Here are some concrete tips for creating your own. Imagine you're the director of a well-run, idealized summer camp that's secretly a role-playing game to … [Read more]

MVP Design Hacks: Volunteer Opportunities

Do you want to be part of MVP Design Hacks - but cost is an issue? Are you excited about helping teams build a faster, smarter MVP? Let's find a way to win together. If you can devote ~10-20 hours helping out with MVP Design Hacks in a meaningful … [Read more]

Top 3 Mistakes Startups Make Building their MVP

As you may have heard,  I just launched MVP Design Hacks - a program I've been incubating and refining for awhile. I'm tremendously excited to share my road-tested MVP design process and resources with startups worldwide. I've used the MVP Design … [Read more]

Triggers and Investment Pull Players Back

Have you seen LaVar Burton’s Reading Rainbow Kickstarter? It's a living MasterClass in effective crowdfunding design. This campaign has it all: a big bold vision paired with the warm nostalgic appeal of a beloved brand a well-written, … [Read more]

Compelling Activities Fuel Your Core Loop

Short, compelling activities are the atomic units of any good core loop. Minecraft has building, mining and exploring block-worlds Duolingo and Lumosity have mini-games that level-up in difficulty Clash of Clans has resource gathering, … [Read more]