Lifecycle Design and Performing Arts Camp

We just signed up for our 7th trip at Cazerdero Family Performing Arts Camp. In early August, we'll make our yearly pilgrimage to a majestic Redwood grove near the Russian River, and setup camp with dozens of other creative-minded families. … [Read more]

#GDC14 starts this week

It's here! Today kicks off the Game Developers Conference in San Francisco -- a yearly "gathering of the tribe" AKA the wacky, creative, super-smart people that devote their lives to making games. I'm looking forward to seeing old friends and making … [Read more]

Tapping the Trinity of Instrinsic Motivation

Recently I wrote about why you shouldn't rely on Extrinsic Motivation to drive lasting engagement. So if that's off the table... what CAN you do? What's the secret? Simple. To create a truly compelling experience, tap into the Trinity  of … [Read more]

Game Design and Extrinsic Motivation

In 2007, I gave a talk at O'Eilly's Emerging Technology conference called Putting the Fun in Functional. In this talk, I identified five game techniques driving successful social media properties, and outlined how websites could become more gamelike … [Read more]

DIY: Create Your Social Action Matrix

After much experimentation, I developed my Social Action Matrix - a tool to identify the core social activities that MOTIVATE your players. This model is inspired by personality quizzes and player types, but focused around VERBS AND ACTIONS rather … [Read more]

5 Tips for Super-Charging User Interivews

Let’s say you’ve developed a Microvertical hypothesis, and you're starting to recruit people who fit that description.  Now your job is to write and conduct Screening Interviews, and learn more about who these people are, and  how they react to your … [Read more]

How to Mobilize your Microvertical

Recently I wrote about the connection between successful innovation and a strong MicroVertical. Today I'll outline a 5-step plan for finding articulate, qualified early adopters who can help you bring your project to life. I  affectionately call this … [Read more]

Jargon Smackdown: Prosumer vs Microvertical

Yesterday I wrote about the connection between successful innovation and a strong MicroVertical. I got some great feedback - including @dantobias complaining about the word MicroVertical itself :-) He has a good point. Why introduce new jargon? … [Read more]