With a background in neuroscience, computer science, and psychology, Amy Jo Kim is part game designer, part web community architect. Her design credits include Rock Band, The Sims, Ultima Online, eBay, family.com, nytimes.com, indiegogo.com. and numerous startups. She's well known for her 2000 book, Community Building on the Web, and her work applying game design to Web and mobile services. Kim holds a PhD in Behavioral Neuroscience from the University of Washington and is an adjunct Game Design professor at the USC School of Cinematic Arts.