About Me

I started my tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. I found that I had a knack for building and tuning systems, so I became a UX designer and then put my skills to use in multiplayer social gaming – and never looked back. 

I was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit.

Now I’m bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit.

Learn about our Game Thinking programs here >>