the power of
Hi, I’m Amy Jo Kim
Game designer, entrepreneur, and startup coach. Through my systems design work on groundbreaking hits like The Sims, Ultima Online, Rock Band and Covet Fashion, I discovered how game designers craft deeply engaging experiences. Now I help startups, global brands, and entrepreneurs worldwide build experiences that people love and come back to – again and again.
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It’s all in the book
Learn the complete five-step game thinking system, with detailed step-by-step instructions, worksheets, and dozens of case studies. Thousands have used Game Thinking to accelerate their progress, and you can too. Available in paperbook and ebook formats.
Learn from experts
In my Getting2Alpha podcast I chat with experts in product design, game design, and business. Hear how Brian Norgard’s philosophy of Simple Fun and Useful powers Tinder, and why Mimi Ito thinks Minecraft summer camp is the next big thing in learning.
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