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Hi, I’m Amy Jo Kim
Game designer, entrepreneur, and startup coach. Through my systems design work on groundbreaking hit games like The Sims, Ultima Online, and Rock Band I discovered how game designers craft deeply engaging experiences. Now I help startups, global brands, and entrepreneurs worldwide build experiences that people love and come back to with Game Thinking.
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Coaching programs to accelerate innovation
In our online coaching programs you’ll learn the five steps of the Game Thinking process, and use them to rapidly refine your product concept during a 12-week innovation sprint. Learn to identify your superfans, and leverage their insights to craft a coherent and compelling customer journey.
Whether you’re just starting out or well into prototyping, we can accelerate your success. Our programs are online, so you can join from anywhere in the world.
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It’s all in the book
Learn the complete five-step game thinking system, with detailed step-by-step instructions, worksheets, and dozens of case studies. Thousands have used Game Thinking to accelerate their progress, and you can too. Available in paperbook and ebook formats.
Learn from experts
In my Getting2Alpha podcast I chat with innovation experts in product design, game design, and business. Hear how Brian Norgard uses a philosophy of Simple Fun and Useful to power Tinder, and why Mimi Ito thinks Minecraft summer camp is the next big thing in progressive learning.
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Sign up for our free newsletter and get instant access to our library of videos and articles. You also get membership in our Game Thinking Hub, where you can meet other innovators and get your questions answered.