Innovate with
the power of
Game Thinking

Hi, I’m Amy Jo Kim

Game designer, entrepreneur, and startup coach. Through my systems design work on groundbreaking hit games like The Sims, Ultima Online, and Rock Band I discovered how game designers craft deeply engaging experiences. Now I help startups, global brands, and entrepreneurs worldwide build experiences that people love and come back to with Game Thinking. 

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Become a Game Thinking Insider

Sign up for our FREE newsletter with tips, special offers and updates that help you create a product people will love.

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Coaching programs to accelerate innovation

In our online coaching programs you’ll learn the five steps of the Game Thinking process, and use them to rapidly refine your product concept during a 12-week innovation sprint. Learn to identify your superfans, and leverage their insights to craft a coherent and compelling customer journey.

Whether you’re just starting out or well into prototyping, we can accelerate your success. Our programs are online, so you can join from anywhere in the world.

Game Thinking Steps

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Game Thinking Book

It’s all in the book

Learn the complete five-step game thinking system, with detailed step-by-step instructions, worksheets, and dozens of case studies. Thousands have used Game Thinking to accelerate their progress, and you can too. Available in paperbook and ebook formats.

Buy book on Amazon

Getting2Alpha Podcast

Learn from experts

In my Getting2Alpha podcast I chat with innovation experts in product design, game design, and business. Hear how Brian Norgard uses a philosophy of Simple Fun and Useful to power Tinder, and why Mimi Ito thinks Minecraft summer camp is the next big thing in progressive learning.

Listen to the Podcast

Game Thinking

Get the inside scoop

Sign up for our free newsletter and get instant access to our library of videos and articles. You also get membership in our Game Thinking Hub, where you can meet other innovators and get your questions answered.

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Invite me to speak at your event

I’ve keynoted conferences on innovation, game design, product design and learning. How can I help make your event a success?

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