Innovate with
the power of
Game Thinking

Hi, I’m Amy Jo Kim

Game designer, entrepreneur, and startup coach. Through my systems design work on groundbreaking hits like The Sims, Ultima Online, Rock Band and Covet Fashion, I discovered how game designers craft deeply engaging experiences. Now I help startups, global brands, and entrepreneurs worldwide build experiences that people love and come back to – again and again. 

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Become a Game Thinking Insider

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Design coaching to accelerate innovation

Do you want to find product/market fit and drive lasting engagement? We’ve helped thousands of entrepreneurs innovate smarter with Game Thinking, and we’d love to help you too. Whether you’re just starting out or well into development, we have a program that’s right for you.  

Game Thinking Steps

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Game Thinking Book

It’s all in the book

Learn the complete five-step game thinking system, with detailed step-by-step instructions, worksheets, and dozens of case studies. Thousands have used Game Thinking to accelerate their progress, and you can too. Available in paperbook and ebook formats.

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Getting2Alpha Podcast

Learn from experts

In my Getting2Alpha podcast I chat with experts in product design, game design, and business. Hear how Brian Norgard’s philosophy of Simple Fun and Useful powers Tinder, and why Mimi Ito thinks Minecraft summer camp is the next big thing in learning.

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Game Thinking

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Invite me to speak at your event

I’ve keynoted conferences on innovation, game design, product design and learning. How can I help make your event a success?

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