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Tapping the Trinity of Instrinsic Motivation - Amy Jo Kim
Recently I wrote about why you shouldn’t rely on Extrinsic Motivation to drive lasting engagement. So if that’s off the table… what CAN you do? What’s the secret? Simple. To create a truly compelling experience, tap into the Trinity of Intrinsic Motivation: Autonomy, Mastery, and Purpose. This three-part framework emerged during the 1970s as Self-Determination Theory and was recently […]
Amy Jo Kim