Joel Spolsky on CHAOS aka online community building: “This job will be sort of like being a community organizer at a non-profit. It combines elements of marketing, PR, and sales, but it’s really something different. I don’t expect that there are a lot of people out there who already know how to do this well, so I’m going to train them, personally.” The team has grown from two people to eight agents in the last few months. “Everyone who joins the program (and survives for a year) will come out with an almost supernatural ability to take a dead, lifeless site on the internet and make it into the hottest bar in town. That’s a skill worth learning for the 21st century,” Mr. Spolsky concluded.