Many innovative products and services will be launched this year – yet only a handful will survive and thrive. Why is that? Why do most fail, while others go on to mainstream success? What do teams who manage to create successful innovative products and services have in common? It’s a complex equation, of course – […]
Many people are familiar with Bartle’s Player Types: Achiever, Explorer, Socializer, and Killer. These canonical descriptions evolved out of social patterns that Bartle observed in early MUDS (multi-user dungeons AKA text precursors of MMOs like World of Warcraft). Many game designers (myself included) use this model to plan, design and tweak multiplayer games like MMOs. A key […]