Sadly, my mailing list got overrun w/spam – so I need to re-build it. I sent out an email earlier today (Tue Feb 3) to a few addresses I’ve pre-verified. If you didn’t get that email, you’re no longer on my list 🙁 To stay up-to-date w/my writings & events, please sign up below to get a brief weekly summary […]
About Amy Jo Kim
Posts by Amy Jo Kim:
Please join me this Thursday 2/5 10 AM PT / 1 PM ET for a 45-min Webinar plus Q&A about the habits and practices behind breakthrough innovation. It’ll be an expanded and updated version of this talk: If you’re interested in the topic you can SIGN UP HERE for the KISSmetrics seminar. Hope to see you online!
Here’s a 15-minute video about the core concepts and development practices that lead to successful innovations. If you’re interested in learning best practices and smart shortcuts for successful innovation, check it out – especially the testimonials – then get in touch to start turbo-charging your customer discovery with game design smarts.
During the past decade, I’ve helped numerous startups, game studios and product teams do customer discovery faster and smarter. I’ve learned how to use a potent combination of connected Sprints, smart shortcuts and design templates to super-charge a teams’s ability to validate and iterate product ideas with the right early adopters., I call this process “customer discovery with game design smarts,” Last Fall, […]
Happy New Year! My blog was down recently due to malware attacks – thanks for your patience with our re-boot. For me, 2015 is the year of Customer Discovery with Game Design Smarts. I’ll be posting semi-regular summaries of what I’m reading, seeing, & sharing – which will likely involve cooperative gaming, community design, innovation diffusion, early […]
When you’re in the early stages of creating an innovative product, success comes from running many small, high-learning experiments. When these experiments slow down or stall out, it’s often due to well-meaning people who don’t understand the nature of early product development. As you’re building and developing your innovative product, watch out for these speedbumps […]
I recently did a training workshop for Tesco, the UK-based grocery giant, on how to “think smart” about gamification. We kicked off the day by debunking some common gamification myths. This got a great response — so I wanted to share these ideas with you. Myth #1: Gamification = Competition Many people assume that all games involve […]
Exciting news! I’m in the final stages of pulling together ‘The Player’s Journey’ ebook, which lays out a system for creating an engaging, evolving product. This is what I use with clients internally – and I’m THRILLED to package it up and share this powerful design framework and toolkit more widely. This eBook evolved from a series of blog posts about […]
Recently I wrote about why an Elder Game can be a powerful way to drive long-term engagement Here are some concrete tips for creating your own. Imagine you’re the director of a well-run, idealized summer camp that’s secretly a role-playing game to empower learning and mastery. How would you describe the basic camp roles, rules and goals in gaming terms? Campers […]