Customer Discovery with Game Design Smarts

During the past decade, I’ve helped numerous startups, game studios and product teams do customer discovery faster and smarter.  I’ve learned how to use a potent combination of connected Sprints, smart shortcuts and design templates to super-charge a teams’s ability to validate and iterate product ideas with the right early adopters., I call this process “customer discovery with game design smarts,”

Last Fall, I created and piloted an online program called MVP Design Hacks. Our goal was to test a hypothesis: could the R&D techniques, connected Sprints, and expert coaching that worked so well in person be effective if delivered online, to a worldwide audience?

The answer was a resounding YES. Our high-learning pilot program turbo-charged the progress of every team who completed it. And the valuable, targeted feedback we got from participants helped us streamline and improve the materials and format.

I’m thrilled to announce that, for 2015, we’re offering a new-and-improved MVP Design Hacks 4-week program. If you want to do customer discovery faster and smarter – and validate your product ideas in 4 weeks – this is your rocket fuel.

Due to demand, we’re also offering an add-on program for design and product leaders who want to coach teams using our powerful, flexible MVP Design Hackss toolkit. If you work at an incubator, accelerator, startup, or company that’s embracing Lean methodology, this training program will dramatically accelerate your customer discovery efforts – and increase your chances of success.

Learn more about MVP Design Hacks 2015.