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Triggers and Investment Pull Players Back - Amy Jo Kim
Have you seen LaVar Burton’s Reading Rainbow Kickstarter? It’s a living MasterClass in effective crowdfunding design. This campaign has it all: a big bold vision paired with the warm nostalgic appeal of a beloved brand a well-written, persuasive, emotionally compelling video clear, punchy writing and visuals an easy-to-digest info-graphic summarizing the core message an irresistible mix of do-good cause plus celebrity-tinged you-deserve-it […]
Amy Jo Kim